WHY IT MAKES SENSE TO BE A SPONSOR
Racing fans are intensely loyal to the companies that support their sport. Have you tapped into this diverse mixture of people who compromise the drag racing public? Drag racing sponsorship as a business strategy makes sense.
Drag racers are an active group in sports and outdoor activities. They participate in camping, swimming, hiking, fishing, hunting, horseback riding, running, motorcycle riding and numerous other activities. They are do-it yourselfers who engage in home repair, landscaping and vehicle repair projects just to sight a few examples.
Drag racing is a true family sport. This becomes more prevalent each year as more females and children participate. This family oriented focus continues to strengthen the fan base. It remains affordable to fans and is structured to meet any level of financial participation from the racer and enthusiast. Research indicates:
- Drag racing is the largest participatory sport in the world.
- There are millions of licensed NHRA/IHRA and non-licensed drag racers and millions more fans.
- There is uniqueness in drag racing because racers are also fans.
- Participants and fans are of all demographics, genders, income levels and occupations.
- Event coverage by many branches of the media.
- Drag racing is a unique form of auto racing as the fans get close and personal to the teams and drivers in the pit area. It is not uncommon for the Mellott Racing Team to sign autographs, pose for photographs and visit with the public many times during the course of the day.
- Fans and racers travel and have an active lifestyle.
- Their vehicles are very important to them and the majority own domestic autos. Over 50% own a truck and over 20% own a camper or recreational vehicle.
- The majority of fans consider themselves heavy radio listeners, their preferred alcoholic beverage is beer and over 80% drink soft drinks.
- They are more apt to eat fast food.
We will work closely with our sponsor to target the appropriate customer base to assure name recognition and product support from our team. It will always be our top priority to represent your company in a professional manner with our fans and to the public. Don't miss out on this opportunity to expand your customer base with a sponsorship partnership with Mellott Racing.